Can Earthworms Help Us Compete with Amazon?

Finding the Future of Retail
My hometown of Encinitas, California, is the last place you might look for a glimpse into the future of retail. If anything, Encinitas – a true hippie’s paradise – is a throwback to simpler times. Birkenstock sandals and tie-dye tees are fashion mainstays for most locals. People practice ...

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Sleepless Nights in Delhi that Changed My Life

Speepless in Delhi
Those nights I spent in Delhi were sleepless. Not even 3:00 am was safe from the honking, as the hustle continued unabated. Waking in the oppressive heat, humidity and polluted city air only emphasized the difference between India and home. Delhi has a mustiness that is undeniable.  It hits you ...

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Are Flawed Allocations Body-Shaming Your Customers?

CRM in McAllen,Texas circa 1954
If you live in McAllen, Texas (pictured here, circa the 1950s, courtesy of Cezar Del Valle of  Theater Posts) and you are female, odds are you are a plus size woman, as 38.8% of the female population there is overweight. But if you live in Boulder, Colorado, the chances swing the other way. Only ...

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New Aptos Infographic: 10 Attributes that Omni-Channel Leaders have in Common

Ten Attributes of Omni-CHannel LEaders
The latest market research from Aptos identifies customer engagement characteristics that omni-channel leaders have in common. Do any of these findings surprise you? We think #4 may surprise some readers. Let us know your thoughts in the comments below the infographic.

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There’s Something about Alexa

There's something about Alexxa
It’s time I face the truth: I think Alexa may be making my wife nervous. You see, when I’m not traveling, I work from home, and lately I have been researching the capabilities of Amazon’s virtual assistant from my home office. As I experiment with a few of the 7,000 skills Alexa can now ...

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What do Strawberries and Candles Have in Common?

So, admittedly I am not part of most retailers’ dream demographic. I am older, no longer a Gen-Anything, and I hate shopping. So does that mean I am on my way out? Do retailers really care anymore what I do with my discretionary dollars? The answer, of course, is yes. And if retailers care ...

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