Are Flawed Allocations Body-Shaming Your Customers?

CRM in McAllen,Texas circa 1954
If you live in McAllen, Texas (pictured here, circa the 1950s, courtesy of Cezar Del Valle of  Theater Posts) and you are female, odds are you are a plus size woman, as 38.8% of the female population there is overweight. But if you live in Boulder, Colorado, the chances swing the other way. Only ...

Continue Reading

New Aptos Infographic: 10 Attributes that Omni-Channel Leaders have in Common

Ten Attributes of Omni-CHannel LEaders
The latest market research from Aptos identifies customer engagement characteristics that omni-channel leaders have in common. Do any of these findings surprise you? We think #4 may surprise some readers. Let us know your thoughts in the comments below the infographic.

Continue Reading

That Weird Guy at the Mall — And the Digital Technology That Helps Me Fit In.

You’ve seen me at the mall. It might have been last week or a few before that, but I noticed when you glanced sideways with that “What’s-up-with-that-guy?” expression. I was the one standing just outside the store, peering in as if I was casing the joint, craning my neck over the other ...

Continue Reading

Retailing in the Age of Amazon: Fewer Stores Is the Key to Success…or is it More Stores?

Has there ever been a more challenging time to be in the brick and mortar retail business? Heck, is there even such a thing as a “brick and mortar” retail business anymore? Connectivity, mobility, the Cloud, and Amazon have all conspired to create unprecedented challenges for retailers in every ...

Continue Reading

New Venue, New Agenda, New Value: It’s Hard to Imagine, but It’s Already Time To Register for Engage 2017

Engage 2017 Host Hotel the Diplomat Resort
I can hardly believe it’s “conference season” again: it feels like just a few months ago that we were gathered in Las Vegas, celebrating Engage 2016, our first client conference as Aptos. And yet, already, Engage2017 is right around the corner. And as one of the producers of the conference, I ...

Continue Reading

An Analyst’s Perspective: Retail’s Big Squeeze…The Need for Store Transformation Reaches Critical

Stores Getting Squeezed
The store as it exists today is designed to support a shopping process that is obsolete. Don’t believe me? Hear me out. Stores are designed to keep shoppers in them as long as possible in order to maximize the opportunity to sell to them. Retailers and academics alike have done plenty of ...

Continue Reading