Store Formats More Saturated than Food Court Fries: I’m Bored (and I’m a Threat to Your Business)

Bored as Food Court Fries
It’s true: though I’m surrounded by lights, music and a ton of activity, I'm bored. I’m completely disengaged—caught in a void between my expectations and my experience.  Once again, I’m at the mall. It’s ridiculous, I know. I’m a self-contained adult, not some whiny adolescent ...

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Aptos Engage Photo Album: Better Together, Indeed!

Aptos Engage Photo Album
Aptos Engage 2017 was, by all accounts, a rousing success. Over 300 people from across the retail industry gathered to network, brainstorm, share successes and, well, engage. The optimism and enthusiasm for the opportunities that this era of retail presents was undeniable and people came to ...

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He Got Snapped

Snapped by a Fashion Store
When was the last time you stepped foot in a specialty fashion store? I’ll be honest; it had been awhile for me, which is saying something, considering the industry in which I work.  I, like many career-focused shoppers, have slipped into an on-line or subscription service shopping pattern.  I ...

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Can Earthworms Help Us Compete with Amazon?

Finding the Future of Retail
My hometown of Encinitas, California, is the last place you might look for a glimpse into the future of retail. If anything, Encinitas – a true hippie’s paradise – is a throwback to simpler times. Birkenstock sandals and tie-dye tees are fashion mainstays for most locals. People practice ...

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Are Flawed Allocations Body-Shaming Your Customers?

CRM in McAllen,Texas circa 1954
If you live in McAllen, Texas (pictured here, circa the 1950s, courtesy of Cezar Del Valle of  Theater Posts) and you are female, odds are you are a plus size woman, as 38.8% of the female population there is overweight. But if you live in Boulder, Colorado, the chances swing the other way. Only ...

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New Aptos Infographic: 10 Attributes that Omni-Channel Leaders have in Common

Ten Attributes of Omni-CHannel LEaders
The latest market research from Aptos identifies customer engagement characteristics that omni-channel leaders have in common. Do any of these findings surprise you? We think #4 may surprise some readers. Let us know your thoughts in the comments below the infographic.

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