New Venue, New Agenda, New Value: It’s Hard to Imagine, but It’s Already Time To Register for Engage 2017

Engage 2017 Host Hotel the Diplomat Resort
I can hardly believe it’s “conference season” again: it feels like just a few months ago that we were gathered in Las Vegas, celebrating Engage 2016, our first client conference as Aptos. And yet, already, Engage2017 is right around the corner. And as one of the producers of the conference, I ...

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An Analyst’s Perspective: Retail’s Big Squeeze…The Need for Store Transformation Reaches Critical

Stores Getting Squeezed
The store as it exists today is designed to support a shopping process that is obsolete. Don’t believe me? Hear me out. Stores are designed to keep shoppers in them as long as possible in order to maximize the opportunity to sell to them. Retailers and academics alike have done plenty of ...

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Breaking Out of Her Bubble, Throwback Edition: A Colleague’s “Post from the Past” Speaks Directly to the Need to Stay in Touch

Earlier this week I posted an article to this blog where I described the moment when I realized that I had lost touch with my retail roots. I spoke of my disappointment at this realization, and I expressed my desire to get out of my technology bubble. Subsequently, I made a sincere commitment to ...

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New Video: Empowered Associates Engage Customers Differently at Orvis

In the world of retail technology, Customer Marketing is one of the toughest aspects of a well-rounded strategy. Clients are understandably guarded about keeping good ideas and winning processes away from the prying eyes of their competitors. Many are publicly traded (which adds several layers of ...

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Overcoming (Yet Another!) New Challenge for Omni-Channel Retail: It’s Time to Connect the Marketing Dots

I can only imagine how frustrating it must be for retail executives that are required to keep pace in a highly competitive, fast-moving market in constant flux. Just staying aware of emerging threats, opportunities and challenges must be daunting, let alone actually addressing the changes. So I ...

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Omni-Channel OMS: Despite Countless Claims to the Contrary, It’s About Time to Put the Customer First

Order management is (finally) getting the recognition it deserves as the critical centerpiece of successful omni-channel experiences, and as such, I think it's time to make an honest assessment and ask ourselves one simple question: have we been duped into believing that most retail technology ...

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