Right Outside the Door: Is the Secret to Beating Amazon In and Around Your Stores?

Online stores are just markers on a map
Quick: close your eyes and picture what your stores look like to your customers. Ok. Open your eyes. What did you see? A rich experience where your customers can engage with your products and sales associates, try, touch and feel products, and discover new items they never imagined they would ...

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He Got Snapped

Snapped by a Fashion Store
When was the last time you stepped foot in a specialty fashion store? I’ll be honest; it had been awhile for me, which is saying something, considering the industry in which I work.  I, like many career-focused shoppers, have slipped into an on-line or subscription service shopping pattern.  I ...

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Maybe, Just Maybe…We Already Have the Answer

The Thinker Ponders Answers We May Already Know
People tell me that I come up with lots of creative answers to challenges, but that’s not completely accurate. What I most often do is take knowledge from one area of my life and apply it somewhere else.  I have a lot of hobbies where this skill comes in handy. Sometimes I take techniques from ...

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Are Flawed Allocations Body-Shaming Your Customers?

CRM in McAllen,Texas circa 1954
If you live in McAllen, Texas (pictured here, circa the 1950s, courtesy of Cezar Del Valle of  Theater Posts) and you are female, odds are you are a plus size woman, as 38.8% of the female population there is overweight. But if you live in Boulder, Colorado, the chances swing the other way. Only ...

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That Weird Guy at the Mall — And the Digital Technology That Helps Me Fit In.

You’ve seen me at the mall. It might have been last week or a few before that, but I noticed when you glanced sideways with that “What’s-up-with-that-guy?” expression. I was the one standing just outside the store, peering in as if I was casing the joint, craning my neck over the other ...

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Shipping Insanity: All Products, All Deliveries are Not Created Equal

A recent Wall Street Journal article (here) discussed the impact of the emerging cyber-retail, converged commerce, omni-channel, or whatever-you-want-to-call-it economy.  Emerging?  How can something that’s been around this long still be emerging?  Well, these things take time.  I believe ...

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