That Weird Guy at the Mall — And the Digital Technology That Helps Me Fit In.

You’ve seen me at the mall. It might have been last week or a few before that, but I noticed when you glanced sideways with that “What’s-up-with-that-guy?” expression. I was the one standing just outside the store, peering in as if I was casing the joint, craning my neck over the other ...

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Shipping Insanity: All Products, All Deliveries are Not Created Equal

A recent Wall Street Journal article (here) discussed the impact of the emerging cyber-retail, converged commerce, omni-channel, or whatever-you-want-to-call-it economy.  Emerging?  How can something that’s been around this long still be emerging?  Well, these things take time.  I believe ...

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New Video: Empowered Associates Engage Customers Differently at Orvis

In the world of retail technology, Customer Marketing is one of the toughest aspects of a well-rounded strategy. Clients are understandably guarded about keeping good ideas and winning processes away from the prying eyes of their competitors. Many are publicly traded (which adds several layers of ...

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Are Merchants Finally Prepared to Invite Marketing into their Backyard?

For years, industry thought leaders have been predicting that marketing will soon have a seat at the merchandising table. I can remember RSR’s Paula Rosenblum, as far back as 2012, evangelizing the idea that the customer should be the fourth branch of the merchandise planning tree. Significant ...

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Are you a Merchandising Maven? Perhaps it’s Time to Find Out!

It’s no secret that the role of the retail merchandiser is in the midst of a radical transformation. For decades, archetypal “mavens” managed merchandising departments with unquestioned – and unrivaled -- authority. They relied upon personal savvy, instinct and experience to develop ...

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It’s Time to Bring Merchandise Planning Up to (Customer-Centric) Speed

Editor's Note: This blog post was originally published here in CMSwire.  Many retailers are unknowingly operating with a blind side in their planning and merchandising that threatens to derail them on their path to customer-centricity. Merchandise planning is the systematic approach to ...

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