Infographic: 10 Reasons Why Retailers Should Get to Know Amazon’s Alexa

Amazon Alexa
Analysts predict that by 2020, Amazon will have sold 60 million Echo devices in the United States. In three years, half the households in America will have Alexa always at the ready, waiting to place an order on command. No downloads, no passwords, no interface. Simply ask, and ye shall receive...

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Right Outside the Door: Is the Secret to Beating Amazon In and Around Your Stores?

Online stores are just markers on a map
Quick: close your eyes and picture what your stores look like to your customers. Ok. Open your eyes. What did you see? A rich experience where your customers can engage with your products and sales associates, try, touch and feel products, and discover new items they never imagined they would ...

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Are Flawed Allocations Body-Shaming Your Customers?

CRM in McAllen,Texas circa 1954
If you live in McAllen, Texas (pictured here, circa the 1950s, courtesy of Cezar Del Valle of  Theater Posts) and you are female, odds are you are a plus size woman, as 38.8% of the female population there is overweight. But if you live in Boulder, Colorado, the chances swing the other way. Only ...

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There’s Something about Alexa

There's something about Alexxa
It’s time I face the truth: I think Alexa may be making my wife nervous. You see, when I’m not traveling, I work from home, and lately I have been researching the capabilities of Amazon’s virtual assistant from my home office. As I experiment with a few of the 7,000 skills Alexa can now ...

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Getting Out of My Bubble: A Hard Lesson Learned…in a Very Public Setting

I have been lucky enough to have made my living for the past 25 years in retail technology, and until Thursday, I thought I had never forgotten my retail roots. My retail roots run deep, because I literally grew up in retail: my grandfather used to look after me in his furniture store in Poughkee...

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Are Merchants Finally Prepared to Invite Marketing into their Backyard?

For years, industry thought leaders have been predicting that marketing will soon have a seat at the merchandising table. I can remember RSR’s Paula Rosenblum, as far back as 2012, evangelizing the idea that the customer should be the fourth branch of the merchandise planning tree. Significant ...

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