Seamless Shopping Experiences Require Singular Commerce Platforms: An Aptos Q&A with Dave Bruno, Director of Marketing

Digital’s influence is changing the pace of retail — so much so that traditional retailing methods are slowly becoming a distant memory. the new retailing paradigm is increasingly web-based, and retailers that don’t keep up with the pace will fall by the wayside. the biggest stumbling ...

Continue Reading

Customer Engagement: Retail’s Fourth Dimension Holds the Key to Becoming #1 in Your Customers’ Minds

I’ve always maintained that every retailer’s #1 job, from a marketing perspective, is to position their brand in first place within their target customers’ minds: you always want to be their first thought when they are ready to spend money in your categories, thus giving you the best chance ...

Continue Reading

Nothing – Not Even Amazon – Lasts Forever (Part 1)

The formal history of retail may be short but one thing is certain: times are constantly changing. And today, the increasing speed by which technology evolves is leading to a more rapid rate of change in retail than we have ever seen before. Competitive advantage erodes more quickly, and no ret...

Continue Reading