NRF 2017 Trends Report Part 2: Order Management Moves to the Top of the Pecking Order

NRF Trends: Customer-First Order Management
NRF Trends Report, Part 2: For the better part of the past two years we have been expecting this day to come. The day when the sheer volume  of omni-channel orders has finally eclipsed retailers’ capacity to survive the hastily-designed processes and solutions they implemented in order to merely ...

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Omni-Channel OMS: Despite Countless Claims to the Contrary, It’s About Time to Put the Customer First

Order management is (finally) getting the recognition it deserves as the critical centerpiece of successful omni-channel experiences, and as such, I think it's time to make an honest assessment and ask ourselves one simple question: have we been duped into believing that most retail technology ...

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Seamless Shopping Experiences Require Singular Commerce Platforms: An Aptos Q&A with Dave Bruno, Director of Marketing

Digital’s influence is changing the pace of retail — so much so that traditional retailing methods are slowly becoming a distant memory. the new retailing paradigm is increasingly web-based, and retailers that don’t keep up with the pace will fall by the wayside. the biggest stumbling ...

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Customer Engagement: Retail’s Fourth Dimension Holds the Key to Becoming #1 in Your Customers’ Minds

I’ve always maintained that every retailer’s #1 job, from a marketing perspective, is to position their brand in first place within their target customers’ minds: you always want to be their first thought when they are ready to spend money in your categories, thus giving you the best chance ...

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Nothing – Not Even Amazon – Lasts Forever (Part 1)

The formal history of retail may be short but one thing is certain: times are constantly changing. And today, the increasing speed by which technology evolves is leading to a more rapid rate of change in retail than we have ever seen before. Competitive advantage erodes more quickly, and no ret...

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