Right Outside the Door: Is the Secret to Beating Amazon In and Around Your Stores?

Online stores are just markers on a map
Quick: close your eyes and picture what your stores look like to your customers. Ok. Open your eyes. What did you see? A rich experience where your customers can engage with your products and sales associates, try, touch and feel products, and discover new items they never imagined they would ...

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That Weird Guy at the Mall — And the Digital Technology That Helps Me Fit In.

You’ve seen me at the mall. It might have been last week or a few before that, but I noticed when you glanced sideways with that “What’s-up-with-that-guy?” expression. I was the one standing just outside the store, peering in as if I was casing the joint, craning my neck over the other ...

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Scouting the Centennials: Millennials Must Move Over as the New Kids Start Shopping

Scouting Centennials
In our personal lives, people always say that kids can be a ruthless reminder of the passage of time: one minute you are changing their diapers in the middle of the night and suddenly they are leaving the nest for college. As the years fly by in my career, I think the same holds true for our ...

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Black Friday 2016: Foreshadowing Retail’s Every Day Reality in 2017?

Black Friday Foreshadowing
"Mobile, mobile, shop on mobile; Shoppers churn as retail struggles, To master the cauldron omni-channel... On this, the biggest shopping annal." William Shakespeare would certainly roll over in his Stratford-upon-Avon grave should he ever see my feeble attempt to twist the iconic “Song ...

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Is Pokémon Go About to Level-Up Gamification in Retail?

Even if your store doesn’t have a Pokémon gym or a PokeStop inside, you have most likely seen “them” in or around your stores. You know who I mean. The countless  teenagers and adults alike, their heads buried in their phones, all on the relentless prowl for Pokémon and other treasures ...

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Seamless Shopping Experiences Require Singular Commerce Platforms: An Aptos Q&A with Dave Bruno, Director of Marketing

Digital’s influence is changing the pace of retail — so much so that traditional retailing methods are slowly becoming a distant memory. the new retailing paradigm is increasingly web-based, and retailers that don’t keep up with the pace will fall by the wayside. the biggest stumbling ...

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