Scouting the Centennials: Millennials Must Move Over as the New Kids Start Shopping

Scouting Centennials
In our personal lives, people always say that kids can be a ruthless reminder of the passage of time: one minute you are changing their diapers in the middle of the night and suddenly they are leaving the nest for college. As the years fly by in my career, I think the same holds true for our ...

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Black Friday 2016: Foreshadowing Retail’s Every Day Reality in 2017?

Black Friday Foreshadowing
"Mobile, mobile, shop on mobile; Shoppers churn as retail struggles, To master the cauldron omni-channel... On this, the biggest shopping annal." William Shakespeare would certainly roll over in his Stratford-upon-Avon grave should he ever see my feeble attempt to twist the iconic “Song ...

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Is Pokémon Go About to Level-Up Gamification in Retail?

Even if your store doesn’t have a Pokémon gym or a PokeStop inside, you have most likely seen “them” in or around your stores. You know who I mean. The countless  teenagers and adults alike, their heads buried in their phones, all on the relentless prowl for Pokémon and other treasures ...

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Seamless Shopping Experiences Require Singular Commerce Platforms: An Aptos Q&A with Dave Bruno, Director of Marketing

Digital’s influence is changing the pace of retail — so much so that traditional retailing methods are slowly becoming a distant memory. the new retailing paradigm is increasingly web-based, and retailers that don’t keep up with the pace will fall by the wayside. the biggest stumbling ...

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Customer Engagement: Retail’s Fourth Dimension Holds the Key to Becoming #1 in Your Customers’ Minds

I’ve always maintained that every retailer’s #1 job, from a marketing perspective, is to position their brand in first place within their target customers’ minds: you always want to be their first thought when they are ready to spend money in your categories, thus giving you the best chance ...

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Nothing – Not Even Amazon – Lasts Forever (Part 1)

The formal history of retail may be short but one thing is certain: times are constantly changing. And today, the increasing speed by which technology evolves is leading to a more rapid rate of change in retail than we have ever seen before. Competitive advantage erodes more quickly, and no ret...

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