New Aptos Infographic: 10 Attributes that Omni-Channel Leaders have in Common

Ten Attributes of Omni-CHannel LEaders
The latest market research from Aptos identifies customer engagement characteristics that omni-channel leaders have in common. Do any of these findings surprise you? We think #4 may surprise some readers. Let us know your thoughts in the comments below the infographic.

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There’s Something about Alexa

There's something about Alexxa
It’s time I face the truth: I think Alexa may be making my wife nervous. You see, when I’m not traveling, I work from home, and lately I have been researching the capabilities of Amazon’s virtual assistant from my home office. As I experiment with a few of the 7,000 skills Alexa can now ...

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Black Friday 2016: Foreshadowing Retail’s Every Day Reality in 2017?

Black Friday Foreshadowing
"Mobile, mobile, shop on mobile; Shoppers churn as retail struggles, To master the cauldron omni-channel... On this, the biggest shopping annal." William Shakespeare would certainly roll over in his Stratford-upon-Avon grave should he ever see my feeble attempt to twist the iconic “Song ...

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New Video: Empowered Associates Engage Customers Differently at Orvis

In the world of retail technology, Customer Marketing is one of the toughest aspects of a well-rounded strategy. Clients are understandably guarded about keeping good ideas and winning processes away from the prying eyes of their competitors. Many are publicly traded (which adds several layers of ...

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Are Merchants Finally Prepared to Invite Marketing into their Backyard?

For years, industry thought leaders have been predicting that marketing will soon have a seat at the merchandising table. I can remember RSR’s Paula Rosenblum, as far back as 2012, evangelizing the idea that the customer should be the fourth branch of the merchandise planning tree. Significant ...

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Overcoming (Yet Another!) New Challenge for Omni-Channel Retail: It’s Time to Connect the Marketing Dots

I can only imagine how frustrating it must be for retail executives that are required to keep pace in a highly competitive, fast-moving market in constant flux. Just staying aware of emerging threats, opportunities and challenges must be daunting, let alone actually addressing the changes. So I ...

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