Black Friday 2016: Foreshadowing Retail’s Every Day Reality in 2017?

Black Friday Foreshadowing
"Mobile, mobile, shop on mobile; Shoppers churn as retail struggles, To master the cauldron omni-channel... On this, the biggest shopping annal." William Shakespeare would certainly roll over in his Stratford-upon-Avon grave should he ever see my feeble attempt to twist the iconic “Song ...

Continue Reading

New Video: Empowered Associates Engage Customers Differently at Orvis

In the world of retail technology, Customer Marketing is one of the toughest aspects of a well-rounded strategy. Clients are understandably guarded about keeping good ideas and winning processes away from the prying eyes of their competitors. Many are publicly traded (which adds several layers of ...

Continue Reading

Are Merchants Finally Prepared to Invite Marketing into their Backyard?

For years, industry thought leaders have been predicting that marketing will soon have a seat at the merchandising table. I can remember RSR’s Paula Rosenblum, as far back as 2012, evangelizing the idea that the customer should be the fourth branch of the merchandise planning tree. Significant ...

Continue Reading

Overcoming (Yet Another!) New Challenge for Omni-Channel Retail: It’s Time to Connect the Marketing Dots

I can only imagine how frustrating it must be for retail executives that are required to keep pace in a highly competitive, fast-moving market in constant flux. Just staying aware of emerging threats, opportunities and challenges must be daunting, let alone actually addressing the changes. So I ...

Continue Reading

It’s Time to Bring Merchandise Planning Up to (Customer-Centric) Speed

Editor's Note: This blog post was originally published here in CMSwire.  Many retailers are unknowingly operating with a blind side in their planning and merchandising that threatens to derail them on their path to customer-centricity. Merchandise planning is the systematic approach to ...

Continue Reading

Nothing – Not Even Amazon – Lasts Forever (Part 1)

The formal history of retail may be short but one thing is certain: times are constantly changing. And today, the increasing speed by which technology evolves is leading to a more rapid rate of change in retail than we have ever seen before. Competitive advantage erodes more quickly, and no ret...

Continue Reading