New Video: Empowered Associates Engage Customers Differently at Orvis

In the world of retail technology, Customer Marketing is one of the toughest aspects of a well-rounded strategy. Clients are understandably guarded about keeping good ideas and winning processes away from the prying eyes of their competitors. Many are publicly traded (which adds several layers of ...

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Aptos’ First Anniversary: What a Difference a Year Makes!

June 17th marked the first anniversary of our launch as Aptos, following our spin-off from Epicor. It’s a major milestone, but it caught me a bit off-guard—mainly because of how far we’ve come in such a short period of time. Though I’ve been able to help drive a number of other start-ups ...

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Seamless Shopping Experiences Require Singular Commerce Platforms: An Aptos Q&A with Dave Bruno, Director of Marketing

Digital’s influence is changing the pace of retail — so much so that traditional retailing methods are slowly becoming a distant memory. the new retailing paradigm is increasingly web-based, and retailers that don’t keep up with the pace will fall by the wayside. the biggest stumbling ...

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Why Today’s Retail Cloud is a “Grand Opening” for Growth

Traditionally, retailers have turned to Cloud solution to improve efficiency in their operations. And while the familiar Cloud benefits of shifting cap-ex to op-ex, reducing infrastructure and being able to focus on core business issues still apply, retailers can now expect even more of the Cloud: ...

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