Store Formats More Saturated than Food Court Fries: I’m Bored (and I’m a Threat to Your Business)

Bored as Food Court Fries
It’s true: though I’m surrounded by lights, music and a ton of activity, I'm bored. I’m completely disengaged—caught in a void between my expectations and my experience.  Once again, I’m at the mall. It’s ridiculous, I know. I’m a self-contained adult, not some whiny adolescent ...

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Buy Frog Food, Get a Free…Frog?

Deadrick the Frog
I live with a sprightly scientist.  My seven year old, Vaughn, is intrigued by nature, loves a good rock and collects bugs both dead and alive.  Knowing all this, I shouldn’t have been surprised by his Christmas list last year – but nonetheless I was.  Here was a kid, who could have truly ...

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He Got Snapped

Snapped by a Fashion Store
When was the last time you stepped foot in a specialty fashion store? I’ll be honest; it had been awhile for me, which is saying something, considering the industry in which I work.  I, like many career-focused shoppers, have slipped into an on-line or subscription service shopping pattern.  I ...

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New Video: Empowered Associates Engage Customers Differently at Orvis

In the world of retail technology, Customer Marketing is one of the toughest aspects of a well-rounded strategy. Clients are understandably guarded about keeping good ideas and winning processes away from the prying eyes of their competitors. Many are publicly traded (which adds several layers of ...

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