It’s Time to Bring Merchandise Planning Up to (Customer-Centric) Speed

Editor's Note: This blog post was originally published here in CMSwire.  Many retailers are unknowingly operating with a blind side in their planning and merchandising that threatens to derail them on their path to customer-centricity. Merchandise planning is the systematic approach to ...

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Analytics Powered Merchandising Makes Customer-Centric Retailing Possible: An Aptos Q&A with Jeff Buck, VP of Analytics

The data streaming through new digital customer-facing touch points has helped omni-channel retailers understand customer demand and behaviors, but more importantly, this information is the secret sauce needed to transition to a customer-centric merchandising strategy. By merging next-generation ...

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Re-Thinking Sales Attribution: How Advanced Analytics Enable Accurate Attribution Models that Optimize Customer Experiences and Drive Sales

Armed with instant information and the expectation to shop whenever and however they choose, today’s consumers are compelling retailers to enable seamless experiences across multiple touch-points and diverse paths to purchase. The routine use of diverse channels and paths is also leading ...

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