What do Strawberries and Candles Have in Common?

So, admittedly I am not part of most retailers’ dream demographic. I am older, no longer a Gen-Anything, and I hate shopping. So does that mean I am on my way out? Do retailers really care anymore what I do with my discretionary dollars? The answer, of course, is yes. And if retailers care ...

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Overcoming (Yet Another!) New Challenge for Omni-Channel Retail: It’s Time to Connect the Marketing Dots

I can only imagine how frustrating it must be for retail executives that are required to keep pace in a highly competitive, fast-moving market in constant flux. Just staying aware of emerging threats, opportunities and challenges must be daunting, let alone actually addressing the changes. So I ...

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Is Pokémon Go About to Level-Up Gamification in Retail?

Even if your store doesn’t have a Pokémon gym or a PokeStop inside, you have most likely seen “them” in or around your stores. You know who I mean. The countless  teenagers and adults alike, their heads buried in their phones, all on the relentless prowl for Pokémon and other treasures ...

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It’s Time to Bring Merchandise Planning Up to (Customer-Centric) Speed

Editor's Note: This blog post was originally published here in CMSwire.  Many retailers are unknowingly operating with a blind side in their planning and merchandising that threatens to derail them on their path to customer-centricity. Merchandise planning is the systematic approach to ...

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Analytics Powered Merchandising Makes Customer-Centric Retailing Possible: An Aptos Q&A with Jeff Buck, VP of Analytics

The data streaming through new digital customer-facing touch points has helped omni-channel retailers understand customer demand and behaviors, but more importantly, this information is the secret sauce needed to transition to a customer-centric merchandising strategy. By merging next-generation ...

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Re-Thinking Sales Attribution: How Advanced Analytics Enable Accurate Attribution Models that Optimize Customer Experiences and Drive Sales

Armed with instant information and the expectation to shop whenever and however they choose, today’s consumers are compelling retailers to enable seamless experiences across multiple touch-points and diverse paths to purchase. The routine use of diverse channels and paths is also leading ...

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