Seven Lessons About Retail I Learned While Watching Tiny House Hunters

Lessons Learned from Tiny Houses
One of my favorite television shows is “Tiny House Hunters” (#TinyHouseHunters) on HGTV. The tiny house movement is all about living simply in truly tiny houses that are typically less than 500 square feet in size.  It fascinates me that people can truly downsize that much and then live ...

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Maybe, Just Maybe…We Already Have the Answer

The Thinker Ponders Answers We May Already Know
People tell me that I come up with lots of creative answers to challenges, but that’s not completely accurate. What I most often do is take knowledge from one area of my life and apply it somewhere else.  I have a lot of hobbies where this skill comes in handy. Sometimes I take techniques from ...

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Are Flawed Allocations Body-Shaming Your Customers?

CRM in McAllen,Texas circa 1954
If you live in McAllen, Texas (pictured here, circa the 1950s, courtesy of Cezar Del Valle of  Theater Posts) and you are female, odds are you are a plus size woman, as 38.8% of the female population there is overweight. But if you live in Boulder, Colorado, the chances swing the other way. Only ...

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What do Strawberries and Candles Have in Common?

So, admittedly I am not part of most retailers’ dream demographic. I am older, no longer a Gen-Anything, and I hate shopping. So does that mean I am on my way out? Do retailers really care anymore what I do with my discretionary dollars? The answer, of course, is yes. And if retailers care ...

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Overcoming (Yet Another!) New Challenge for Omni-Channel Retail: It’s Time to Connect the Marketing Dots

I can only imagine how frustrating it must be for retail executives that are required to keep pace in a highly competitive, fast-moving market in constant flux. Just staying aware of emerging threats, opportunities and challenges must be daunting, let alone actually addressing the changes. So I ...

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Is Pokémon Go About to Level-Up Gamification in Retail?

Even if your store doesn’t have a Pokémon gym or a PokeStop inside, you have most likely seen “them” in or around your stores. You know who I mean. The countless  teenagers and adults alike, their heads buried in their phones, all on the relentless prowl for Pokémon and other treasures ...

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