2 posts by Doug Campbell

Cuban Snapshot: A Vacation in Paradise (with Shopping on Hold)

When Barack Obama initiated a thaw in relations with Cuba in 2014, aimed at easing travel restrictions for certain categories of Americans, restoring diplomatic relations and working toward a rollback of the economic embargo, people and businesses across the US had reason to consider the opportun...

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Re-Thinking Sales Attribution: How Advanced Analytics Enable Accurate Attribution Models that Optimize Customer Experiences and Drive Sales

Armed with instant information and the expectation to shop whenever and however they choose, today’s consumers are compelling retailers to enable seamless experiences across multiple touch-points and diverse paths to purchase. The routine use of diverse channels and paths is also leading ...

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