19 posts by Dave Bruno

Retailing in the Age of Amazon: Fewer Stores Is the Key to Success…or is it More Stores?

Has there ever been a more challenging time to be in the brick and mortar retail business? Heck, is there even such a thing as a “brick and mortar” retail business anymore? Connectivity, mobility, the Cloud, and Amazon have all conspired to create unprecedented challenges for retailers in every ...

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Scouting the Centennials: Millennials Must Move Over as the New Kids Start Shopping

Scouting Centennials
In our personal lives, people always say that kids can be a ruthless reminder of the passage of time: one minute you are changing their diapers in the middle of the night and suddenly they are leaving the nest for college. As the years fly by in my career, I think the same holds true for our ...

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NRF 2017 Trends Report Part 3: Extracting Personal and Professional ROI from your NRF Experience

Retail Trends
This post represents part 3 of a series describing retail trends that emerged from the exhibit hall at Retail’s BIG Show in New York last week. While part 1 and part 2 highlighted specific business trends and their potential impact on retail in 2017, this post will shed light on an easy and ...

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NRF 2017 Trends Report Part 1: Could Retail Finally Be Looking to Get Personal Inside the Store?

NRF Trends Report
It’s early on Wednesday morning, after four days of all things NRF, and as I make my way home on the long flight West, I will attempt to coherently document my impressions about a few of the NRF trends and hot topics discussed in our booth during the BIG Show. And what a BIG Show it was (or ...

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The Single Most Impactful Opportunity at NRF 2017 Has Nothing to Do with Retail Software

Sharing a laugh in Liberia
As a seasoned technology marketer about to embark upon my (gasp) 25th consecutive NRF show, you might think it would pain me to dedicate valuable time and copy to ANYTHING not directly related to increasing our traffic and visibility during the retail industry’s biggest event of the year. And, ...

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Instant Apps: A Frictionless Future for Mobile Retail?

Retail Can Attract More MobileShoppers with Instant Apps
"There’s an app for that,” or so says the conventional wisdom. However, as retail knows all too well, shoppers rarely conform to conventional “wisdom.” Unlike many other markets, retail has been challenged to secure consistent mobile app engagement. While people increasingly turn to apps ...

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