Aptos: Engaging Customers Differently
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently—by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience… no matter when, where or how they shop.
Singular Commerce, Seamless Experiences
Aptos also enables retailers to engage their customers differently, consistent with how they now shop differently: across channels, with devices, empowered by information, and driven by high expectations for a seamless experience no matter where, when and how they choose to shop.
The only way retailers can deliver that seamless experience to their customers is to unify their omni-channel enterprises—to break down the silos between their systems and information.
Aptos enables that unification. Our solutions are built on a singular commerce platform to deliver seamless experiences at every touch point throughout the enterprise.
The Power of One
Singular commerce and seamless experiences are enabled by unity and consistency in the way every aspect of the retail enterprise is viewed, integrated and managed. It is enabled and expressed by:
- One Customer: Personalized, consistent and profitable offers in every touchpoint that motivate purchases and reward loyalty.
- One Interaction: Integrated journeys where every shopper is recognized, empowered and rewarded at every touchpoint.
- One Order: Enterprise inventory visibility fuels centralized management of every order in every channel.
- One Product: Integrated merchandising and planning processes that bring your unique brand vision to life in every channel.
- One Truth: Ensuring validated, accurate, and timely data from every corner of the enterprise to support effective analytics.
- One View of the Enterprise: Role-based, actionable analytics that identify the right action at the right time for strategic decisions.