7 posts from month 03/2017

Are Flawed Allocations Body-Shaming Your Customers?

CRM in McAllen,Texas circa 1954
If you live in McAllen, Texas (pictured here, circa the 1950s, courtesy of Cezar Del Valle of  Theater Posts) and you are female, odds are you are a plus size woman, as 38.8% of the female population there is overweight. But if you live in Boulder, Colorado, the chances swing the other way. Only ...

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New Aptos Infographic: 10 Attributes that Omni-Channel Leaders have in Common

Ten Attributes of Omni-CHannel LEaders
The latest market research from Aptos identifies customer engagement characteristics that omni-channel leaders have in common. Do any of these findings surprise you? We think #4 may surprise some readers. Let us know your thoughts in the comments below the infographic.

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There’s Something about Alexa

There's something about Alexxa
It’s time I face the truth: I think Alexa may be making my wife nervous. You see, when I’m not traveling, I work from home, and lately I have been researching the capabilities of Amazon’s virtual assistant from my home office. As I experiment with a few of the 7,000 skills Alexa can now ...

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What do Strawberries and Candles Have in Common?

So, admittedly I am not part of most retailers’ dream demographic. I am older, no longer a Gen-Anything, and I hate shopping. So does that mean I am on my way out? Do retailers really care anymore what I do with my discretionary dollars? The answer, of course, is yes. And if retailers care ...

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Retail’s Rallying Cry Against Amazon: Convert Stores to Fulfillment Centers

Stores as Fulfillment Centers
A couple weeks ago, I wrote a post for this blog that suggested that, in the midst of daily headlines announcing new rounds of retail store closures, that perhaps it was time to re-think this contraction strategy. I suggested that perhaps it is time instead for a complete re-think of what we expect ...

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The distribution revolution: succeeding with your supply chain

Supply Chain Fulfillment
In today’s connected world, consumers are more demanding than ever. The digital age has seen the demise of 9-5 siloes and the introduction of a 24/7 landscape. This is true for browsing and purchasing and especially true for deliveries. A customer now expects to receive orders to their home, ...

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