4 posts from month 08/2016

Are Merchants Finally Prepared to Invite Marketing into their Backyard?

For years, industry thought leaders have been predicting that marketing will soon have a seat at the merchandising table. I can remember RSR’s Paula Rosenblum, as far back as 2012, evangelizing the idea that the customer should be the fourth branch of the merchandise planning tree. Significant ...

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“Store, The Sequel”: Understanding the Customer Journey and Embracing Technology to Keep Stores Relevant in the Digital Age

Early on a muggy August morning as I Ubered through SoHo, staring at the storefronts of well-known brands, I considered why so many of them were struggling for sales growth. There are exceptions of course--cult brands with an almost indestructible following--but even some of those are finding it ...

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Overcoming (Yet Another!) New Challenge for Omni-Channel Retail: It’s Time to Connect the Marketing Dots

I can only imagine how frustrating it must be for retail executives that are required to keep pace in a highly competitive, fast-moving market in constant flux. Just staying aware of emerging threats, opportunities and challenges must be daunting, let alone actually addressing the changes. So I ...

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Omni-Channel OMS: Despite Countless Claims to the Contrary, It’s About Time to Put the Customer First

Order management is (finally) getting the recognition it deserves as the critical centerpiece of successful omni-channel experiences, and as such, I think it's time to make an honest assessment and ask ourselves one simple question: have we been duped into believing that most retail technology ...

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