4 posts from month 07/2016

Retailers: Don’t Strike Out When it Comes to Size Curves

Retailers around the globe know that ordering the right mix of sizes is a critical component to a profitable organization and directly affects a customer’s ongoing loyalty. A customer who enters your store with the intent to buy and leaves empty-handed because you did not have his or her size ...

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Is Pokémon Go About to Level-Up Gamification in Retail?

Even if your store doesn’t have a Pokémon gym or a PokeStop inside, you have most likely seen “them” in or around your stores. You know who I mean. The countless  teenagers and adults alike, their heads buried in their phones, all on the relentless prowl for Pokémon and other treasures ...

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Are you a Merchandising Maven? Perhaps it’s Time to Find Out!

It’s no secret that the role of the retail merchandiser is in the midst of a radical transformation. For decades, archetypal “mavens” managed merchandising departments with unquestioned – and unrivaled -- authority. They relied upon personal savvy, instinct and experience to develop ...

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Brave New World: The Rise of the Hybrid Store

Last Saturday morning as I was making a second latte (and trying to resist a second croissant), I noticed my teenaged son using his iPad to shop for track pants, while periodically glancing at the Discovery Channel on TV. When I asked which pants he liked, he said, “I haven’t decided yet.” So ...

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