New Video: Empowered Associates Engage Customers Differently at Orvis

In the world of retail technology, Customer Marketing is one of the toughest aspects of a well-rounded strategy. Clients are understandably guarded about keeping good ideas and winning processes away from the prying eyes of their competitors. Many are publicly traded (which adds several layers of ...

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Are Merchants Finally Prepared to Invite Marketing into their Backyard?

For years, industry thought leaders have been predicting that marketing will soon have a seat at the merchandising table. I can remember RSR’s Paula Rosenblum, as far back as 2012, evangelizing the idea that the customer should be the fourth branch of the merchandise planning tree. Significant ...

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“Store, The Sequel”: Understanding the Customer Journey and Embracing Technology to Keep Stores Relevant in the Digital Age

Early on a muggy August morning as I Ubered through SoHo, staring at the storefronts of well-known brands, I considered why so many of them were struggling for sales growth. There are exceptions of course--cult brands with an almost indestructible following--but even some of those are finding it ...

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Overcoming (Yet Another!) New Challenge for Omni-Channel Retail: It’s Time to Connect the Marketing Dots

I can only imagine how frustrating it must be for retail executives that are required to keep pace in a highly competitive, fast-moving market in constant flux. Just staying aware of emerging threats, opportunities and challenges must be daunting, let alone actually addressing the changes. So I ...

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Omni-Channel OMS: Despite Countless Claims to the Contrary, It’s About Time to Put the Customer First

Order management is (finally) getting the recognition it deserves as the critical centerpiece of successful omni-channel experiences, and as such, I think it's time to make an honest assessment and ask ourselves one simple question: have we been duped into believing that most retail technology ...

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Retailers: Don’t Strike Out When it Comes to Size Curves

Retailers around the globe know that ordering the right mix of sizes is a critical component to a profitable organization and directly affects a customer’s ongoing loyalty. A customer who enters your store with the intent to buy and leaves empty-handed because you did not have his or her size ...

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