“Store, The Sequel”: Understanding the Customer Journey and Embracing Technology to Keep Stores Relevant in the Digital Age

Early on a muggy August morning as I Ubered through SoHo, staring at the storefronts of well-known brands, I considered why so many of them were struggling for sales growth. There are exceptions of course--cult brands with an almost indestructible following--but even some of those are finding it ...

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Overcoming (Yet Another!) New Challenge for Omni-Channel Retail: It’s Time to Connect the Marketing Dots

I can only imagine how frustrating it must be for retail executives that are required to keep pace in a highly competitive, fast-moving market in constant flux. Just staying aware of emerging threats, opportunities and challenges must be daunting, let alone actually addressing the changes. So I ...

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Omni-Channel OMS: Despite Countless Claims to the Contrary, It’s About Time to Put the Customer First

Order management is (finally) getting the recognition it deserves as the critical centerpiece of successful omni-channel experiences, and as such, I think it's time to make an honest assessment and ask ourselves one simple question: have we been duped into believing that most retail technology ...

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Retailers: Don’t Strike Out When it Comes to Size Curves

Retailers around the globe know that ordering the right mix of sizes is a critical component to a profitable organization and directly affects a customer’s ongoing loyalty. A customer who enters your store with the intent to buy and leaves empty-handed because you did not have his or her size ...

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Is Pokémon Go About to Level-Up Gamification in Retail?

Even if your store doesn’t have a Pokémon gym or a PokeStop inside, you have most likely seen “them” in or around your stores. You know who I mean. The countless  teenagers and adults alike, their heads buried in their phones, all on the relentless prowl for Pokémon and other treasures ...

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Are you a Merchandising Maven? Perhaps it’s Time to Find Out!

It’s no secret that the role of the retail merchandiser is in the midst of a radical transformation. For decades, archetypal “mavens” managed merchandising departments with unquestioned – and unrivaled -- authority. They relied upon personal savvy, instinct and experience to develop ...

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