He Got Snapped

Snapped by a Fashion Store
When was the last time you stepped foot in a specialty fashion store? I’ll be honest; it had been awhile for me, which is saying something, considering the industry in which I work.  I, like many career-focused shoppers, have slipped into an on-line or subscription service shopping pattern.  I ...

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Into the Wild: A Dispatch from the Brick and Mortar Badlands

Retail Store Badlands
It’s Saturday morning, and I can’t believe what I ‘m (not) seeing. I am on the prowl. The hunt. I am stalking the aisles of the hamster habitat that is my local big box retail store. I am in the throes of what has now become an almost desperate search for an elusive and very specific item ...

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Maybe, Just Maybe…We Already Have the Answer

The Thinker Ponders Answers We May Already Know
People tell me that I come up with lots of creative answers to challenges, but that’s not completely accurate. What I most often do is take knowledge from one area of my life and apply it somewhere else.  I have a lot of hobbies where this skill comes in handy. Sometimes I take techniques from ...

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Can Earthworms Help Us Compete with Amazon?

Finding the Future of Retail
My hometown of Encinitas, California, is the last place you might look for a glimpse into the future of retail. If anything, Encinitas – a true hippie’s paradise – is a throwback to simpler times. Birkenstock sandals and tie-dye tees are fashion mainstays for most locals. People practice ...

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Sleepless Nights in Delhi that Changed My Life

Speepless in Delhi
Those nights I spent in Delhi were sleepless. Not even 3:00 am was safe from the honking, as the hustle continued unabated. Waking in the oppressive heat, humidity and polluted city air only emphasized the difference between India and home. Delhi has a mustiness that is undeniable.  It hits you ...

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Are Flawed Allocations Body-Shaming Your Customers?

CRM in McAllen,Texas circa 1954
If you live in McAllen, Texas (pictured here, circa the 1950s, courtesy of Cezar Del Valle of  Theater Posts) and you are female, odds are you are a plus size woman, as 38.8% of the female population there is overweight. But if you live in Boulder, Colorado, the chances swing the other way. Only ...

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